• Sonny Neil

Ellie Goulding backs renewable drinks company SERVED

Each can of SERVED is fully recyclable and 5% of each sale goes towards environmental projects around the world.


Singer and songwriter Ellie Goulding has acquired a significant stake in the premium British hard seltzer brand SERVED.


Introduced to Ryan and Dean Ginsberg, the co-founders of SERVED through mutual friends, Ellie says she “immediately fell in love with the brand – not only because it’s the best hard seltzer I’ve tasted by quite some margin, but also because this is a brand driven by care and respect for the natural world at this crucial point.”


“I’ve always enjoyed a social drink with friends, but I also lead a busy lifestyle and I am passionate about my health, fitness, and the environment. Served is a brand that allows me to have it all – a delicious and refreshing alcoholic drink without all the calories, sugar and bad stuff.”


Ellie, a global goodwill ambassador for the UN Environment Programme since 2017 adds, “We are going to take on some of the biggest brands on the planet, but do it our way. We refuse to compromise on quality nor the health of the natural world. We use ‘wonky fruit’ as an intervention on food waste, the most innovative ecological packaging materials we can think of and we will support habitats, people and animals on the frontline of the nature crisis. We will continue to be 100% transparent. Oh, and we’ll do all this while having fun and building an awesome brand with awesome people.”


“We are thrilled to welcome Ellie as a co-owner of SERVED and excited to build a global brand alongside her. Ellie embodies everything that we stand for at SERVED, and she will be an integral part of the brand as we continue to grow” says Dean Ginsberg.

SERVED is available nationwide in the UK with high-profile listings including Selfridges, Harvey Nichols, Planet Organic and WHSmith - and plans to expand its retail footprint alongside significant growth in key international markets including Ireland, France and Spain.


Regarding their expansion plans, Ginsberg continued “we are excited to be working with such great partners who share our enthusiasm and vision for the brand, and we look forward to introducing SERVED to more people up and down the country and across Europe this summer.


“The US is the single largest hard seltzer market globally by a significant margin, so it is a market we are interested in and one we will keep a close eye on for the future.”


Created in Herefordshire, where Ellie grew up, SERVED infuses sparkling spring water with fruit and pairing this with their own ServedPureTM spirit. The result is a refreshing 4% ABV plant-based, gluten-free hard seltzer with a crisp, fresh flavour, and a touch of natural sweetness. SERVED is also designed with modern health consiousness in mind, with each can of their hard seltzer only containing 57 calories and zero sugar.


SERVED is dedicated to reducing food waste and environmental impact as much as possible. Each can of SERVED Hard Seltzers is fully recyclable, makes use wonky fruit that would have otherwise gone to waste, and contain no artificial additives or sweeteners. Committed to inspiring the industry as a whole to do better, 5% of each sale is invested towards environmental projects and saving critically endangered species around the world.


For more information on SERVED and their sustainabilty projects, check out www.serveddrinks.co.uk/


0 comments