Rock vixen Jesse Jo Stark has released the video for her latest single, “Tangerine.” Premiering exclusively on PAPER, the video is an enthralling accompaniment to the shoegaze and country-soaked song. An anthem about transformation, the song was written by Jesse Jo and produced by Greenleaf Studios and features a 12-piece string section. A California dipped track for a nation dreaming of summer, Jesse Jo transports listeners away with her sultry tenor and poetic visions. “tangerine is about the rawness and realness of a person,” says Jesse Jo. “the different layers and moods we all experience. the sweet parts. and the not-so-sweet parts. it’s a trip to decide how to visually represent something that feels so visceral and personal to me, but that’s why i wanted to bring it back home. i wanted the video to take place where i grew up. i wanted to drive past the places that shaped me and scarred me and made me into the woman that i am. i think story-telling, whether it’s a song or a video or a painting or a photo, should hurt a little bit when it’s becoming real. and that’s what tangerine is to me. it’s just me my el camino n the beach.”

An LA-native with a lifelong immersion in rock ‘n’ roll, Jesse Jo Stark’s story seeps through her music—a heady, stylized mix of earthy Americana and Hollywood allure. The music is timeless with unmissable nods to 70s rock, classic country, and ethereal pop, while heavy strokes of sex and kitsch add a playfulness to the workmanship of her songwriting. Sitting at a mesmerizing cross-section of Mazzy Star, Fleetwood Mac, and Lee Hazlewood, to listen to Jesse Jo Stark is to step into an artfully crafted other world—cinematic and consuming. Glossy and gritty. A Tarantino film in under five minutes. Jesse Jo is romance 70s AM radio with your lovers head on your shoulder. She is the last of the true California girls. Like the devils wind she’ll have you driving down the PCH with the top down. Starks voice is soft like velvet, a hypnotic seductress on stage, holding the audience in the palm of her stiletto-nailed hand.  Whether it is to dance or cry, she will move you. And you will want her to. Jesse Jo Stark is not following the culture. She’s creating it.