• kaitlynchatwood

Lights Camera Fashion

The Edinburgh Style weekend in the capital was a highly acclaimed success as St James Quarter proved once more how they can utilise their new space creatively. The car park was transformed on Saturday night into its first ever runway show with models dressed in the best the new Scottish talent has to offer.

The Edinburgh College of Art partnered with St James Quarter in order to showcase the latest pieces the 2021 graduates have created, allowing the new Scottish talent to flourish like never before. Graduates were joined by Rosie Baird, 2019 alumni, as she unveiled her new collection and her hand-designed St James Quarter tartan.

Rochelle Weir, brand and marketing director at St James Quarter, said: “St James Quarter is renowned for its fashion, beauty and lifestyle offering. We loved being able to showcase this in a new way at Edinburgh Style.

“We’re proud to have an ongoing partnership with Edinburgh College of Art and provide a platform for local talent to shine. We were blown away by the pieces displayed at the fashion show – I’m in no doubt that we’ll be hearing the names of the graduates within the industry soon!”

Mal Burkinshaw, Head of Design at Edinburgh College of Art, said: “We are delighted to partner with St James Quarter not only for last night’s fashion show, but for our Degree Shows too. The runway provided our graduates with a platform within a high-end retail context and will be an invaluable experience for them.”

The show lasted 45 minutes and was one of the highlights of the weekend at Edinburgh Style. St James Quarter hosted the first ever Edinburgh Style which was filled with events such as talks with fashion influencers and showcases promoting Scottish fashion.

The show was a hit with locals and visitors alike, some who came specifically to watch fashion forward events at St James Quarter Edinburgh Style. The weekend has been hailed a success and we look forward to the next one.

For those interested in seeing the latest, trendiest styles which were on display this weekend, check out the Live Lab at St James Quarter which exhibits pieces and collections from local artists and designers.