Poppy reveals suprise EP release on WWE's NXT
The new release marks a unique collaboration between WWE and Sumerian Records
Poppy did a surprise reveal during her appearance on WWE's global NXT television this week, announcing the sudden release of a new five song EP titled EAT (NXT Soundtrack).
The new EP was released as part of a unique partnership between WWE and Sumerian Records. While this team-up between a sports and entertainment powerhouse and a high fashion record label may seem rather unusual at first, Poppy, who has had several performances on WWE NXT over the past year, provides the perfect connective tissue between the two companies.
“Not since Cyndi Lauper and the birth of Wrestlemania have we seen an iconic female rock star and pro wrestling collide in such a culturally fascinating way,” adds Ash Avildsen, Sumerian Founder/CEO. “ This is a historical moment for Sumerian, an inspiring story for the new generation of WWE fans and a glimpse into the future of what’s to come from the brilliant mind and vision of Poppy.”
The new EP includes “Dark Dark World,” which will appear as the theme song for NXT TakeOver: In Your House this Sunday, “EAT,” which initially debuted in Poppy's GRAMMY performance in March, and "Say Cheese" which was teased in an NXT performance in April. The new release follows her recent cover of "Fear of Dying", originally by the 90’s alternative shock rock band Jack Off Jill, her partnership with Viktor and Rolf as the face of their blockbuster fragrance Flowerbomb with L’Oreal, as well as her recently announced collaborative line of shoes with Koi Footwear, all of which marks 2021 as yet another big year for Poppy.
“NXT is all about individuality and building characters and Poppy has built her own brand in a similar fashion to become the world-renowned artist she is today,” states Paul Levesque, WWE Executive Vice President, Global Talent Strategy & Development. “Releasing her new EP EAT – NXT SOUNDTRACK during NXT television adds another unique layer to our longstanding partnership.”
“Poppy has been a staple within NXT for nearly three years and her music continues to resonate strongly with our passionate NXT fanbase,” said Neil Lawi, Senior Vice President and General Manager, WWE Music Group. “Leveraging WWE’s global reach to release her new EP EAT – NXT SOUNDTRACK has proven yet again to be beneficial for both parties and we look forward to what the future holds.”
EAT (NXT Soundtrack) is now available on all major streaming platforms. Check out the new EP now on Spotify.
What are your thoughts on this collaboration? Have you listened to the new EP? Let us know in the comments below.